Discover Sugarhill Brighton: Where Playful Fashion Meets Sustainability
If you're someone who loves vibrant, playful, and feel-good fashion, chances are you’ve already stumbled upon Sugarhill Brighton—or you’re about to fall head over heels. Based in the charming coastal city of Brighton, UK, Sugarhill Brighton is a clothing brand that blends bold prints, ethical practices, and timeless style to create wardrobe pieces you’ll cherish for years to come. Rachel the owner of Jobsons of Alnwick has been a loyal follower and fan of the brand for a number of years. When asked about why she loves the Sugarhill Brighton brand so much, she said this:
"I love Sugarhill Brighton because they're a brand which doesn't follow the norm. Their prints and colours are bright and unusual so you'll really stand out from the crowd. And what's even better is that their sustainable credentials are excellent, they really care about the environment and where your clothes are made and where the fabric has come from. They're also family owned too, just like Jobsons of Alnwick".
The Story Behind Sugarhill Brighton
Sugarhill Brighton began its journey in 2006, founded by siblings Pawel and Aleks. What started as a small boutique selling curated clothing from international labels has since evolved into a globally recognized brand, loved for its unique prints and ethical focus. With Brighton as its backdrop—a city known for creativity and individuality—the brand draws inspiration from the coastal lifestyle, art, and a desire to bring joy to everyday dressing.
What Sets Sugarhill Brighton Apart?
1. Playful Prints with Personality
One of the first things you’ll notice about Sugarhill Brighton is their signature prints. From cheerful rainbows and quirky animals to abstract designs, their clothing makes a statement. Each print is designed in-house by their talented team, ensuring every piece has a distinctive and personal touch.
2. Sustainability at Heart
Sugarhill Brighton is committed to creating clothing that doesn’t cost the Earth. They prioritize sustainable materials like organic cotton and LENZING™ ECOVERO™ viscose, and they work with ethical factories to ensure fair labor practices. Additionally, the brand is transparent about their sustainability journey, continuously improving their practices to reduce their environmental impact.
3. Versatile, Timeless Style
While the prints are bold, the cuts are classic and versatile. Whether it’s a relaxed-fit jumpsuit, a cozy sweater, or a breezy summer dress, Sugarhill Brighton’s pieces are designed to transition effortlessly from day to night, season to season. Their focus on timeless silhouettes ensures you’ll be reaching for these items for years to come.
More Than Just Fashion
Sugarhill Brighton isn’t just about looking good—they also strive to do good. The brand actively supports charitable causes, donating 10% of their profits to social and environmental charities. This commitment adds another layer of meaning to every purchase, making you part of a bigger movement for positive change.
The Brighton Connection
As its name suggests, Sugarhill Brighton’s identity is deeply tied to its hometown. Brighton is known for its vibrant arts scene, eclectic style, and eco-conscious ethos, all of which are reflected in the brand’s DNA. The city’s seaside charm and lively culture infuse every collection with a playful yet sophisticated vibe.
Give Sugarhill Brighton A Try
We know you won't regret it! And if you're in our store in Alnwick, the chances are you'll see Rachel wearing some of their pieces.
Much Love
Rachel and the Jobsons team
xx